What is this platform and what is it for?
It’s a smart solution that blends your physical presence with your digital identity through merch and accessories embedded with QR and NFC tech so you can instantly share your profile in real life.
How it Works - CLØSER
Empower your Team to Make Real‑World Connections
Tired of corporate merch that just shows your logo and nothing else? With our platform, in just 3 simple steps, every item your team wears becomes a smart, branded bridge between the physical and digital worlds. It's innovative, customizable and made to connect ✨
Step 1
Activate your brand from the inside out
Start by subscribing to the platform, then easily assign the number of seats your organization needs and invite your team members to join. Each person will receive access to our intuitive mobile app, where they can personalize their profile, engage with your brand’s core values, and unlock tools to represent your identity consistently and authentically. With every interaction, they evolve into empowered brand ambassadors aligned, inspired, and ready to amplify your message from the within the organization.
Step 2
Choose smart merch that reflects your identity
Empower your team with premium apparel and accessories that truly embody your brand’s personality. Staff members can select from a curated collection designed to match your visual identity and style guide ensuring a cohesive, professional look across every touchpoint. Whether it’s for corporate events, trade shows, brand activations, or day-to-day representation, this smart merch not only looks great but also reinforces your brand presence wherever your team goes. It’s style with purpose, crafted to make a lasting impression.
Step 3
Make every interaction count
Every branded item comes equipped with a unique QR code and an embedded NFC chip, turning everyday merchandise into powerful engagement tools. Through the mobile app, each brand ambassador can decide exactly what they want to share whether it’s their digital business card, LinkedIn profile, or a fully customized digital landing page. Every scan or tap in the real world becomes a meaningful touchpoint that supports specific marketing or sales objectives. It’s not just about sharing contact info. It’s about creating modern, trackable, and purpose-driven interactions that turn every moment into an opportunity for connection and impact.
FAQ
Frequently Asked Questions
Got questions? We’ve got answers.
How do the QR and NFC work?
Each item comes with a unique QR code and NFC chip. When someone scans or taps it, they’ll instantly see the info you’ve chosen to share.
What can I share through my profile?
Anything you want: LinkedIn, vCard, social media, website, playlist, portfolio, or a custom profile all managed from the app.
Do people need an app to scan?
Nope. You only need our app to manage your profile. Anyone scanning or tapping your item can access your info instantly, no app required.
How do I get access if I’m part of a company?
Your company assigns you a seat and invites you to the platform. Once you accept, you’ll get access to the mobile app and can request your smart merch.